Your ‘expensive algo’ Threads posts would possibly really do one thing quickly

In a number of social media use, the algorithm is an intangible entity, silent and omnipotent in controlling what we see in our feeds. And like supplicants to a deity, generally we could discover ourselves calling into the void, hoping to obtain support from that mighty being. Appears that for Threads customers, a minimum of, these prayers have been heard.

Many individuals on the Threads platform have taken to writing posts with the phrase “expensive algo,” politely asking the community algorithm to indicate them extra of what they need or much less of what they do not. In keeping with a post right this moment from Meta CEO Mark Zuckerberg, Threads will check out a function the place that is precisely what occurs. Connor Hayes, head of Threads, additionally posted about this restricted take a look at, including that it will likely be an AI-powered function. “When individuals add “Expensive Algo” to a submit, it can inform your feed what you wish to see kind of of for as much as three days,” he wrote. “In case your profile is public, individuals can see your request, join with you about it, or repost it.”

There’s something satisfying about having customers’ suggestions taken significantly, even when it began as a little bit of a joke. Threads has seen fast progress since its debut in 2023. It had 400 million month-to-month lively customers as of August 2025 and in October it reached 150 million every day lively customers.

Replace, December 3, 2025, 5:15PM ET: Added extra element from Connor Hayes concerning the checks.