Amazon rolls out a find-a-scene Alexa+ function for Prime Video

Amazon is rolling out a brand new Alexa+ function on Fireplace TV that may take you to a particular second in a given film on Prime Video primarily based on a pure language voice command. The corporate says that, while you describe a sure scene, quote or character motion, Alexa+ can begin taking part in that a part of the movie. The corporate previewed this feature at its Units and Companies occasion in September.

In line with Amazon, you possibly can say one thing like “Leap to the cardboard scene in Love Truly” or “Leap to the Ozdust ballroom scene in Depraved with Glinda,” to shortly get to that second. Alexa+ can apparently work out which film you are referring to for those who do not say the title. So for those who say, as an illustration, “Leap to the scene when John McClane says ‘come out to the coast, we’ll get collectively, have a number of laughs,’” Prime Video will begin taking part in that bit in Die Arduous the place McClane is in an air duct.

To make this work, Alexa+ makes use of “visible understanding” and captions to find out what’s taking place in every scene so it may well take you to the one you are on the lookout for. It is all processed via the X-Ray function in Prime Video. As with Alexa+, it is constructed on Amazon Bedrock and it harnesses giant language fashions equivalent to Amazon Nova and Anthropic Claude.

Alexa+ has listed tens of hundreds of scenes throughout hundreds of flicks on Prime Video thus far, together with many which you can buy or lease. Amazon plans to broaden this function to extra movies and scenes, in addition to TV exhibits, within the close to future.

Whereas that is fairly attention-grabbing from a tech perspective and the way Amazon’s in a position to make it work, I’d have an interest to understand how many individuals truly find yourself utilizing it. This isn’t how most individuals who genuinely love cinema watch films — possibly simply begin originally of a movie and take it from there? In addition to, for those who actually need to watch a particular scene, YouTube exists.