Roku simply rolled out an enormous enchancment for YouTube TV customers

The NFL season has formally kicked off, which implies tens of millions of sports fans will now be tuning into soccer video games each week throughout the nation. To make streaming football and other sports extra handy, Roku has unveiled a precious improve to its Roku Sports activities expertise.

Roku has announced that beginning September 5, Roku customers within the US will be capable of discover and stream reside sports activities by means of YouTube TV by way of the Roku Sports activities hub. Which means that in the event you pay for YouTube TV, due to this new integration, it is possible for you to to stream NFL video games and entry the NFL Sunday Ticket (in the event you additionally pay for it) immediately by means of Roku Sports activities.

If you happen to’re unfamiliar with the Roku Sports activities expertise, it is a centralized hub the place you’ll find devoted fan zones for all the largest skilled sports activities leagues, such because the NBA, NFL, and MLB. So, whether or not you are on the lookout for a soccer sport or a baseball sport, you’ll find out who’s taking part in and who’s streaming it by means of Roku Sports activities.

“Our precedence continues to be making sport time easy for our customers,” mentioned Joe Franzetta, Head of Sports activities, Roku Media, in a press release. “Partnering with YouTube TV is a significant step in delivering a complete fan-centered expertise that simplifies sports activities discovery and places reside motion entrance and heart for tens of millions of followers.”

YouTube TV is not the primary to combine with Roku Sports activities

The Roku Sports activities integration with YouTube TV arrives simply in time for the NFL and NBA seasons

Roku

If you happen to’re a Roku person who subscribes to YouTube TV, this new integration with the Roku Sports activities hub will seemingly make it simpler to search out and stream the reside sports activities you wish to watch. Nevertheless, YouTube TV’s integration with Roku Sports activities is not the primary of its type.

Roku first launched the Roku Sports activities expertise in 2022, and since then, it has partnered with a number of different premium streaming companies, together with DAZN Stay Sports activities, Frndly TV, Spectrum TV, Xfinity Stream, and, most lately, the brand new FOX One service.

As I discussed earlier, Roku Sports activities options a number of devoted fan zones, which it refers to as “league-branded zones.” These embody the NFL, NBA, MLB, and the NWSL. Through the 2024 Paris Olympics, Roku additionally teamed up with NBCU and Peacock to create a particular sports activities zone for that occasion. If you happen to do not subscribe to companies like YouTube TV or FOX One, the Roku Sports activities expertise nonetheless gives free content material, with over 35 sports-themed FAST channels to discover.

Contemplating Roku is the largest streaming operating system within the US, its integration with YouTube TV for Roku Sports activities ought to assist lots of sports activities followers discover the video games they’re on the lookout for. With the NFL season simply starting, the MLB postseason approaching, and the NBA season set to start out in October, Roku certain appears to have deliberate the timing of this YouTube TV integration proper.